If you want to gain a clearer sense of your purpose and intended impact as an author, join our free 5-day Author Lab to kickstart your journey!
The road to getting your book published can be long, but the rewards are immense. As a published author, your thoughts and story become accessible to readers, establishing your credibility and expertise. However, selling your book through platforms like Amazon, Barnes & Noble, and Books-A-Million is just the beginning of your author journey.
Growing Your Author Business with Your Book
Publishing your first book enhances your credibility as an expert in your field and increases your name and brand recognition. This visibility attracts more business, especially if you run a consulting firm. Even if someone doesn’t immediately need your services, word-of-mouth recommendations can lead to new opportunities.
As you establish yourself as an expert, people will likely seek your insights on relevant topics. Initial engagements, such as seminars or workshops, can quickly evolve into larger speaking opportunities, from conference tables to stages with hundreds of attendees. These events not only allow you to share your knowledge but also provide a platform to promote your book. You can even negotiate with event organizers to purchase copies of your book as part of your speaking fee.
Unexpected Opportunities for Growth
For Jenn T. Grace, founder and CEO of Publish Your Purpose (PYP), her journey took an unexpected turn after self-publishing her fourth book. As others sought her advice on the publishing process, coffee dates transformed into a weekly webinar series, which eventually became the Getting Started for Authors program.
Jenn’s experience illustrates how being a published author can open doors you never anticipated. After launching her program, she considered starting her own publishing house, leading to the birth of PYP.
As your book gains traction, you may find yourself invited to speak at business events or guest on podcasts. Media outlets might reach out to feature you and your book. The more you promote your work, the more opportunities will arise. Each connection can lead to another, allowing your author business to expand in ways you might not have envisioned.
Maximize Your Exposure
Whether through speaking engagements or podcasts, the opportunities are plentiful if you actively market yourself, your business, and your book. After publishing, consistently promote yourself on various platforms to increase your exposure to potential clients. By establishing yourself as a published author and raising awareness of your book, you can leverage your expertise and become a respected thought leader in your industry.
Elevate Your Author Business with Marketing Support
Publishing a book is just the beginning of your journey as an author. To truly thrive, you need a solid marketing strategy that aligns with your vision and helps you connect with your audience. That’s where our Promote Your Purpose program comes in. This program is specifically designed to assist you in tackling the business aspects of your author career through targeted marketing techniques.
Comprehensive Support for Authors
Promote Your Purpose offers a structured approach to promoting your book and building your brand as an author. In just six months, you’ll receive personalized guidance and actionable strategies using our unique ASPEN Method. This comprehensive framework allows you to assess your goals, strategize effectively, plan your outreach, execute your marketing, and nurture your audience engagement.
Ready to take your author business to the next level? Join the Promote Your Purpose wait list here.
