If you need guidance on identifying your purpose, download Chapter 1: Your Purpose, Vision, and Impact, Oh My! from Publish Your Purpose: A Step-By-Step Guide To Write, Publish, and Grow Your Big Idea.
Boost Your Consulting Business with a Published Book
If you are a consultant or run your own consulting business, writing a book can significantly enhance your visibility and attract new clients. In a field filled with experts offering varied perspectives, having a book sets you apart. It showcases your unique expertise and elevates your status within your industry.
Separate Yourself from the Competition
The consulting field can be crowded, with many thought leaders addressing similar workplace challenges. To stand out, you need a distinguishing factor. A published book lends you credibility and establishes you as an authority in your field.
Much like how years of experience bolster job applications, having a book demonstrates that you possess both the practical knowledge and the credentials to solve problems. By publishing your thoughts and insights, you position yourself not just as a consultant but also as a thought leader.
Showcase Your Approach
A book allows potential clients to understand your working style better than testimonials alone can provide. While positive reviews are valuable, they often lack the depth that a book offers. Jenn T. Grace, founder and CEO of Publish Your Purpose, experienced this firsthand. Before publishing her first book, potential clients frequently inquired about her published work to gauge her approach. This feedback prompted her to write her first book, which ultimately attracted new clients and helped her business grow.
Attracting New Clients
After self-publishing her first book, Jenn realized the value of sharing her expertise through writing. With the release of her second book, her reputation as an industry thought leader grew. She began receiving more inquiries from potential clients and booking speaking engagements, allowing her to share her insights on a larger platform.
While not every author will go on to establish their own publishing house, many authors who publish with PYP experience an increase in business and client base. Being a published author becomes a key element of your personal brand and a powerful tool for attracting potential clients.
Engage Current Clients
A published book not only attracts new clients but also engages your existing ones. By promoting your book at events and on social media, you keep your name in their minds. When former clients see you actively sharing your knowledge, they are more likely to reach out when they need your services again.
Promote Your Book
However, simply publishing a book is not enough. You must actively promote yourself as a published author. Networking is crucial for increasing your visibility. Make your book a central part of your brand and ensure that people know about its release.
At Publish Your Purpose, we focus on the strategic construction of your book to help you accomplish these goals effectively. We’re here to guide you through the entire process, ensuring your book not only represents your expertise but also serves as a catalyst for business growth.
Take Action
If you’re a consultant contemplating whether to publish a book, or if you’re unsure how to start, contact us today to learn more about becoming an author with us!
