In today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, founder of a thriving marketing and communications firm, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn, the world’s most popular business networking site. Your LinkedIn profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.
In Part One of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part Two is a guide on using LinkedIn to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices for company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.
Whether you’re a LinkedIn novice, a LinkedIn expert, or fall somewhere in between, this go-to book is chock-full of practical tips and tactics to advance your career and your company.