Description
In our 6 months together we will help you promote your purpose and book through the ASPEN Method™ (more details below).
When you enroll today you get all of this for just $2,375.00 USD (you save 20% by paying in full)!
What You Get
- A one-on-one Alignment Call with the PYP Team prior to the program beginning
- Access to the Promote Your Purpose, Marketing Guide & Workbook, which is 10 years of PYP intellectual property around book marketing
- Monthly group calls facilitated by the PYP Team
- Monthly calls with your accountability partner
- Weekly check-ins with your accountability partner
- Access to the PYP Team between calls via Slack or WhatsApp (to be determined by the group)
- First access to new training materials created specifically for this group
- Access to the Publish Your Purpose Monthly Book Marketing Expert Series (currently only offered to PYP authors) which is a monthly Zoom call with a marketing expert
- Discounted rates for individual one-on-one coaching with the PYP Team
Marketing Strategy Using The ASPEN Method™
The ASPEN Method™ is a strategic marketing framework designed to inspire and organize your book marketing efforts. These tools are a choose your own adventure style approach, so not everything will be applicable to your specific needs.
A – ASSESS
- Your Vision
- Your Target Reader
- Existing Marketing Assessment
- Content Inventory
- Your Personal Brand
- Headshots
S – STRATEGIZE
- Calls to Action
- Testimonials
- Pre-Sales and/or Sales (depending)
- Philanthropic Outreach and Cause Marketing
- Book Launch Events
- Best Seller Status
- Book Awards
- Staggered Release
- Academic Marketing
P – PLAN
- Buyer Outreach
- Influencer Outreach
- Promote Your Purpose
- Websites
- Blogs
- Podcasts
- Book Reviews
- Book Promotion Sites
- KDP Select
- Google Alerts
E – EXECUTE
- PYP Interview
- Custom Zoom Backgrounds
- Book Business Card Promo
- Bookmarks
- Notepads
- Event Signage
- Card Decks
- Book Signing
- Video Book Trailer
- Press Kit
- Holiday Gift Lists
- Shipping
N – NURTURE
- Keeping Readers Engaged
- Public Relations
- Social Media
- Pitching Bookstores
- Book Funnel
- Speaking Engagements
Meeting Days/Times
We will meet on the third Tuesday of each month on the following dates:
10/15, 11/19, 12/17, 1/21, 2/18, and 3/18
We will be meeting during the following time:
12p – 2p EST / 11a – 1p CST / 9a – 11a PST / 5p – 7p BST